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NABTEB Commerce 2022 Objective — Question 36

Question 36 of 50 from the National Business and Technical Examinations Board (NABTEB) Commerce 2022 Objective paper, with the correct answer and a full explanation.

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The marketing concept emphasizes

  • A. Sale of goods directly to customers
  • B. Use of promotional tools to stimulate sales
  • C. Mass production of goods
  • D. Consumers' satisfaction at a profitCorrect

Explanation

The marketing concept is centred on satisfying consumers' needs profitably.

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