NABTEB Commerce 2023 Theory — Question 14

Model answer

Focus: Marketing is focused on creating awareness and demand for a product or service, while selling is focused on closing a sale. Audience: Marketing targets a broad audience, while selling targets a specific customer. (Also acceptable, per the source table: marketing is a customer-oriented approach concerned with quality products and consumer satisfaction and emphasises the wants of the consumer, while selling is a money-oriented approach concerned with maximising sales and emphasises the company's products.)