NABTEB Marketing 2024 Theory — Question 2

Model answer

(a) Consumer products are goods or services that are purchased by individuals or households for personal consumption. They are useful for personal satisfaction or needs, e.g clothing, food and beverages, electronics. (b) Three modes of transportation: i. Air transportation: This mode of transportation is typically used for transporting goods over a long distance such as shipping products between different countries or regions. It is fast and efficient but expensive. ii. Rail transportation: Rail transportation is commonly used for transporting large quantities of goods over long distances. It is cost-effective and environmentally friendly but is slower than air transportation. iii. Road/truck transportation: Truck transportation is commonly used for transporting goods over short to medium distances. It is flexible and can deliver goods directly to a customer's doorstep but can be more expensive than rail transportation for long hauls. (c) Three categories of industrial products: i. Raw materials: These products are used as inputs in the production process to create other goods or services. Examples include steel, chemicals and raw agricultural products. ii. Capital goods: These products are used in the production process to produce other goods or services. Examples include machinery, equipment and vehicles. iii. Consumer desirables (component parts/supplies): These products are designed to last for a long period of time and are used by individuals or households for personal consumption. Examples include appliances, furniture and care items used in maintaining industrial operations.