NABTEB Marketing 2025 Objective — Question 10

Question 10 of 40 from the National Business and Technical Examinations Board (NABTEB) Marketing 2025 Objective paper, with the correct answer and a full explanation.

A reason for engaging in international Marketing by a company is to

A. utilise excess capacityCorrect
B. product improvement
C. estimate the company's market share
D. forecast demand for the company's product

Explanation

Companies often engage in international marketing to utilise excess production capacity by expanding into new markets, allowing them to achieve economies of scale.

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