NABTEB Marketing 2025 Objective — Question 13

Question 13 of 40 from the National Business and Technical Examinations Board (NABTEB) Marketing 2025 Objective paper, with the correct answer and a full explanation.

A marketing survey is carried out purposely to

A. sell a product
B. collect informationCorrect
C. improve a company's image
D. promote a new course

Explanation

The primary purpose of marketing surveys is to collect information about consumers, markets, competitors, and other relevant factors that can inform marketing decisions.

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