NABTEB Marketing 2025 Objective — Question 23
Question 23 of 40 from the National Business and Technical Examinations Board (NABTEB) Marketing 2025 Objective paper, with the correct answer and a full explanation.
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Who among the following members comes first in the channel of distribution?
- A. Retailer
- B. Consumer
- C. ManufacturerCorrect
- D. Wholesaler
Explanation
In the distribution channel, the manufacturer comes first as they produce the goods that flow through the channel to wholesalers, then retailers, and finally to consumers.
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