NABTEB Marketing 2025 Objective — Question 36

Question 36 of 40 from the National Business and Technical Examinations Board (NABTEB) Marketing 2025 Objective paper, with the correct answer and a full explanation.

The component of the marketing environment that deals with the traditions and norms of the society is

A. Political factors
B. technological factors
C. cultural factorsCorrect
D. economic factors

Explanation

Cultural factors encompass the traditions, norms, values, beliefs, and customs of a society that influence consumer behaviour and marketing strategies.

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