NABTEB Marketing 2025 Objective — Question 38

Question 38 of 40 from the National Business and Technical Examinations Board (NABTEB) Marketing 2025 Objective paper, with the correct answer and a full explanation.

The starting point of the consumer decision-making process is

A. information search
B. Evaluation of alternatives
C. problem recognitionCorrect
D. purchase decision

Explanation

The consumer decision-making process begins with problem recognition, where the consumer becomes aware of a need or problem that requires a solution through purchase.

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