NABTEB Marketing 2025 Objective — Question 5

Question 5 of 40 from the National Business and Technical Examinations Board (NABTEB) Marketing 2025 Objective paper, with the correct answer and a full explanation.

The emphasis of the societal marketing concept is on the

A. firm's profitability
B. environmental safetyCorrect
C. expanding the national market
D. employee satisfaction

Explanation

The societal marketing concept extends beyond traditional marketing by considering the long-term welfare of society, emphasising environmental safety, sustainability and social responsibility.

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