NABTEB Marketing 2025 Objective — Question 8

Question 8 of 40 from the National Business and Technical Examinations Board (NABTEB) Marketing 2025 Objective paper, with the correct answer and a full explanation.

A feature of the consumer market is that

A. there are few buyers
B. there are many buyersCorrect
C. professional services are required
D. high purchase volume is involved

Explanation

The consumer market is characterised by having numerous individual buyers who purchase goods and services for personal consumption, in contrast to industrial markets which typically have fewer, larger buyers.

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