Question

The marketing manager of a shoe factory was in a senior management meeting to convince the board to accept his proposal of using television to advertise the company's products.
(a) State four benefits the company would derive from using television to advertise its products. (8 marks)
(b) List and explain four other promotional means the company could adopt. (12 marks)

Accepted Answer

(a) Benefits of using television to advertise products:
- It provides visual information about the product; a person wanting to sell shoes must display them so buyers can see what is being offered.
- Television also provides voice information to prospective buyers.
- Television can reach a large audience.
- It can serve as a means of educating customers on how to use a product.

(b) Other promotional means the company could adopt:
1. Sampling: the company can give consumers samples to taste/try and feel the improvement in the product.
2. Direct marketing: the company can approach prospective buyers directly to educate them about the product.
3. Salesperson: using sales persons to meet a wide range of buyers is another means of promoting a product.
4. Public relations: by creating good public relations and interacting with the general public, a company can easily promote its product.

NECO Commerce 2022 Theory — Question 7

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