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NECO Commerce 2023 Objective — Question 22

Question 22 of 50 from the National Examinations Council (NECO) Commerce 2023 Objective paper, with the correct answer and a full explanation.

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The process of collecting and analysing information about a market to make informed decisions about a product is (a) advertising (b) market research (c) product development (d) distribution

  • A. advertising
  • B. market researchCorrect
  • C. product development
  • D. distribution

Explanation

Market research is the systematic process of gathering and analysing data about a market to guide decisions on a product or service.

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