NECO Commerce 2023 Objective — Question 37
Question 37 of 50 from the National Examinations Council (NECO) Commerce 2023 Objective paper, with the correct answer and a full explanation.
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Advertising that compares a company's products directly with those of its competitors, to persuade consumers to buy its products instead, is called (a) informative advertising (b) persuasive advertising (c) competitive advertising (d) institutional advertising
- A. informative advertising
- B. persuasive advertising
- C. competitive advertisingCorrect
- D. institutional advertising
Explanation
Competitive advertising directly compares a company's products with competitors' products to persuade consumers to prefer its own brand.
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