NECO Marketing 2024 Objective — Question 13
Question 13 of 40 from the National Examinations Council (NECO) Marketing 2024 Objective paper, with the correct answer and a full explanation.
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Cognitive dissonance occurs when a customer
- A. A. is satisfied with a product
- B. B. is dissatisfied with a productCorrect
- C. C. re-buys a product
- D. D. recommends a product
Explanation
When a customer is dissatisfied with a product, this is known as cognitive dissonance.
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