NECO Marketing 2024 Objective — Question 33
Question 33 of 40 from the National Examinations Council (NECO) Marketing 2024 Objective paper, with the correct answer and a full explanation.
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The mode of entry that would be suitable for the company is A.
- A. A. exporting
- B. B. direct investment
- C. C. joint ventureCorrect
- D. D. licensing
Explanation
A joint venture allows a company to partner with a local company in the foreign market, sharing risks and resources. This can help minimize risks associated with entering a new market, as the company can leverage the local partner's knowledge.
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