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NECO Marketing 2024 Objective — Question 4

Question 4 of 40 from the National Examinations Council (NECO) Marketing 2024 Objective paper, with the correct answer and a full explanation.

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The concept applied by ABC Ltd if it analyses its customers' needs before providing goods to satisfy them is A.

  • A. A. production concept
  • B. B. product concept
  • C. C. selling concept
  • D. D. marketing conceptCorrect

Explanation

The marketing concept involves the analysis of the customers' needs before providing the goods to satisfy the needs.

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