NECO Marketing 2025 Objective — Question 1
Question 1 of 40 from the National Examinations Council (NECO) Marketing 2025 Objective paper, with the correct answer and a full explanation.
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The business activity concerned with the identification and satisfaction of consumers' needs is
- A. merchandising
- B. sales promotion
- C. production management
- D. marketingCorrect
Explanation
Marketing is fundamentally defined as the business activity that focuses on identifying what consumers need and want, then creating and delivering products or services to satisfy those needs.
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