NECO Marketing 2025 Objective — Question 12
Question 12 of 40 from the National Examinations Council (NECO) Marketing 2025 Objective paper, with the correct answer and a full explanation.
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A series of activities that lead to setting marketing objectives is
- A. sales plan
- B. market plan
- C. marketing planningCorrect
- D. marketing survey
Explanation
Marketing planning is the comprehensive process that involves analysing the market situation, identifying opportunities and threats, and developing strategies that ultimately lead to setting specific marketing objectives.
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