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NECO Marketing 2025 Objective — Question 16

Question 16 of 40 from the National Examinations Council (NECO) Marketing 2025 Objective paper, with the correct answer and a full explanation.

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Premium offers and coupons are elements of

  • A. personal selling tools
  • B. direct marketing tools
  • C. sales promotional toolsCorrect
  • D. advertising tools

Explanation

Premium offers and coupons are classic sales promotion tools designed to encourage immediate purchase or trial of products, providing short-term incentives to stimulate consumer buying behaviour.

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