NECO Marketing 2025 Objective — Question 18
Question 18 of 40 from the National Examinations Council (NECO) Marketing 2025 Objective paper, with the correct answer and a full explanation.
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A psychological factor that influences consumer buying behaviour is
- A. social class
- B. cultural trend
- C. family
- D. perceptionCorrect
Explanation
Perception is a psychological factor that refers to how individuals interpret and make sense of information about products and brands, significantly influencing consumer buying behaviour.
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