NECO Marketing 2025 Objective — Question 24

Question 24 of 40 from the National Examinations Council (NECO) Marketing 2025 Objective paper, with the correct answer and a full explanation.

The aspect of a marketing plan that specifies

A. action programmesCorrect
B. budgets
C. Executive summary
D. objectives

Explanation

Action programmes specify the detailed activities, responsibilities, and timelines for implementing marketing strategies. They translate strategic plans into specific, executable actions.

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