NECO Marketing 2025 Objective — Question 35

Question 35 of 40 from the National Examinations Council (NECO) Marketing 2025 Objective paper, with the correct answer and a full explanation.

An advertising medium that has a wider coverage at a lower cost to advertisers is

A. television
B. radioCorrect
C. magazine
D. journal

Explanation

Radio offers wide geographic coverage and can reach large audiences at a relatively lower cost compared to television, magazines, or journals, making it cost-effective for mass communication.

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