NECO Marketing 2025 Objective — Question 39
Question 39 of 40 from the National Examinations Council (NECO) Marketing 2025 Objective paper, with the correct answer and a full explanation.
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Which of the following is the last in the consumer decision-making process?
- A. Need recognition
- B. Purchase decision
- C. Post-purchase behaviourCorrect
- D. Evaluation of alternatives
Explanation
Post-purchase behaviour is the final stage in the consumer decision-making process, where consumers evaluate their satisfaction with the purchase and may engage in word-of-mouth or repeat purchase behaviour.
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