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GCE Commerce 2023 Objective — Question 21

Question 21 of 50 from the General Certificate of Education (GCE) Commerce 2023 Objective paper, with the correct answer and a full explanation.

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Making people aware of a product or service in order to increase sales is the main function of (a) advertising (b) market research (c) sales promotion (d) branding

  • A. advertisingCorrect
  • B. market research
  • C. sales promotion
  • D. branding

Explanation

Advertising increases brand awareness by informing people about a product or service, which can lead to more people trying it and increased sales.

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