GCE Commerce 2023 Objective — Question 37

Question 37 of 50 from the General Certificate of Education (GCE) Commerce 2023 Objective paper, with the correct answer and a full explanation.

Advertising that compares a company's products directly with those of its competitors, to persuade consumers to buy its products instead, is called (a) informative advertising (b) persuasive advertising (c) competitive advertising (d) institutional advertising

A. informative advertising
B. persuasive advertising
C. competitive advertisingCorrect
D. institutional advertising

Explanation

Competitive advertising directly compares a company's products with competitors' products to persuade consumers to prefer its own brand.

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