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GCE Marketing 2024 Objective — Question 1

Question 1 of 40 from the General Certificate of Education (GCE) Marketing 2024 Objective paper, with the correct answer and a full explanation.

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The process of identifying needs, delivering and exchanging products that have value for customers is

  • A. A. sales
  • B. B. distribution
  • C. C. marketingCorrect
  • D. D. advertising

Explanation

Marketing is the process of identifying customers' needs, delivering and exchanging products that provides satisfaction for the users.

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