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GCE Marketing 2024 Objective — Question 12

Question 12 of 40 from the General Certificate of Education (GCE) Marketing 2024 Objective paper, with the correct answer and a full explanation.

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Which of the following buyers of products are classified as consumer market?

  • A. A. Industries
  • B. B. Retailers
  • C. C. HouseholdsCorrect
  • D. D. Governments

Explanation

The households are also known as the consumer or buyers or users. They are individuals who buy goods and services for their personal consumptions.

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