GCE Marketing 2024 Objective — Question 29
Question 29 of 40 from the General Certificate of Education (GCE) Marketing 2024 Objective paper, with the correct answer and a full explanation.
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What of the following distribution methods is used by a sachet water company that sells its products to households?
- A. A. Indirect distribution
- B. B. Exclusive distribution
- C. C. Direct distribution
- D. D. Intensive distributionCorrect
Explanation
Direct distribution involves selling products directly to the end users, bypassing the information or middlemen. This is opposite to indirect distribution.
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