GCE Marketing 2024 Objective — Question 35
Question 35 of 40 from the General Certificate of Education (GCE) Marketing 2024 Objective paper, with the correct answer and a full explanation.
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The process of entering a new market by paying a fee for using another company's brand name is A.
- A. A. exporting
- B. B. direct ownership
- C. C. joint venture
- D. D. licensingCorrect
Explanation
The process of entering a new market by paying a fee for using another company's brand name is known as franchising or licensing.
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