GCE Marketing 2025 Objective — Question 16
Question 16 of 40 from the General Certificate of Education (GCE) Marketing 2025 Objective paper, with the correct answer and a full explanation.
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Premium offers and coupons are elements of
- A. personal selling tools
- B. direct marketing tools
- C. sales promotional toolsCorrect
- D. advertising tools
Explanation
Premium offers and coupons are classic sales promotion tools designed to encourage immediate purchase or trial of products, providing short-term incentives to stimulate consumer buying behaviour.
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