GCE Marketing 2025 Objective — Question 2
Question 2 of 40 from the General Certificate of Education (GCE) Marketing 2025 Objective paper, with the correct answer and a full explanation.
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The concept that states that consumers will only buy goods that are available and affordable is the
- A. marketing concept
- B. product concept
- C. selling concept
- D. production conceptCorrect
Explanation
The production concept is one of the oldest marketing philosophies that assumes consumers will favour products that are widely available and inexpensive.
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