GCE Marketing 2025 Objective — Question 24
Question 24 of 40 from the General Certificate of Education (GCE) Marketing 2025 Objective paper, with the correct answer and a full explanation.
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The aspect of a marketing plan that specifies
- A. action programmesCorrect
- B. budgets
- C. Executive summary
- D. objectives
Explanation
Action programmes specify the detailed activities, responsibilities, and timelines for implementing marketing strategies. They translate strategic plans into specific, executable actions.
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