GCE Marketing 2025 Objective — Question 28

Question 28 of 40 from the General Certificate of Education (GCE) Marketing 2025 Objective paper, with the correct answer and a full explanation.

The combination of variables such as product, place, price and promotion constitutes the

A. promotional mix
B. marketing mixCorrect
C. distribution mix
D. product mix

Explanation

The marketing mix, also known as the 4Ps (Product, Place, Price, Promotion), represents the combination of marketing variables that companies use to pursue their marketing objectives in target markets.

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