GCE Marketing 2025 Objective — Question 33
Question 33 of 40 from the General Certificate of Education (GCE) Marketing 2025 Objective paper, with the correct answer and a full explanation.
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The breaking of bulk is a function of the
- A. broker
- B. agent
- C. wholesalerCorrect
- D. sales force
Explanation
Breaking bulk refers to purchasing large quantities from manufacturers and selling smaller quantities to retailers. This is a primary function of wholesalers in the distribution channel.
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