GCE Marketing 2025 Objective — Question 35
Question 35 of 40 from the General Certificate of Education (GCE) Marketing 2025 Objective paper, with the correct answer and a full explanation.
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An advertising medium that has a wider coverage at a lower cost to advertisers is
- A. television
- B. radioCorrect
- C. magazine
- D. journal
Explanation
Radio offers wide geographic coverage and can reach large audiences at a relatively lower cost compared to television, magazines, or journals, making it cost-effective for mass communication.
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