JAMB Commerce 2009 Objective — Question 15

Question 15 of 50 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2009 Objective paper, with the correct answer and a full explanation.

15. A collective term for advertising, personal selling and publicity is

A. promotionCorrect
B. merchandizing
C. trade fair
D. promotion

Explanation

Advertising, publicity and personal selling all aim at promoting sales of a product, so they are referred to as sales promotion.

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