JAMB Commerce 2009 Objective — Question 42

Question 42 of 50 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2009 Objective paper, with the correct answer and a full explanation.

42. The concept which focuses on consumers in decision-making is the

A. selling concept
B. marketing conceptCorrect
C. product concept
D. production concept

Explanation

The main concern of the marketing concept is to identify consumers' needs and devise means of satisfying them.

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