JAMB Commerce 2012 Objective — Question 15

Question 15 of 50 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2012 Objective paper, with the correct answer and a full explanation.

The most effective type of advertising for branded products is

A. mass advertising
B. persuasive advertisingCorrect
C. informative advertising
D. competitive advertising

Explanation

For a branded product, the seller must provide information that makes his brand to be distinctive from other brands. Such advertisement is referred to as informative advertising.

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