JAMB Commerce 2012 Objective — Question 7

Question 7 of 50 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2012 Objective paper, with the correct answer and a full explanation.

The main purpose of branding is to

A. create identity for a productCorrect
B. make a product look attractive
C. create product awareness
D. increase sales volume

Explanation

Branding is aimed at creating identity of a product. By branding, a product is given distinctive name different from other names of its close substitutes.

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