JAMB Commerce 2013 Objective — Question 11

Question 11 of 50 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2013 Objective paper, with the correct answer and a full explanation.

Which of the following advertising medium appeals to only the literate in the society?

A. Print media advertisingCorrect
B. Television advertising
C. Cinema advertising
D. Radio advertising

Explanation

Print media requires the ability to read and write. Thus, only the literate can benefit from it.

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