JAMB Commerce 2014 Objective — Question 24

Question 24 of 50 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2014 Objective paper, with the correct answer and a full explanation.

The coming together of a manufacturing business with a firm that markets its products is

A. backward integration
B. forward integrationCorrect
C. forward integration
D. a syndicate

Explanation

Forward integration is a business strategy that involves expanding a company's activities to include the direct distribution of its products.

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