JAMB Commerce 2015 Objective — Question 24

Question 24 of 50 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2015 Objective paper, with the correct answer and a full explanation.

The sub-division of a market into homogeneous subsets of consumers with relatively similar product needs is

A. marketing concept
B. market mix
C. market segmentationCorrect
D. market research

Explanation

Market segmentation is the act of dividing a market into separate parts based on the category of consumers.

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