JAMB Commerce 2015 Objective — Question 36

Question 36 of 50 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2015 Objective paper, with the correct answer and a full explanation.

The breaking down of a market into separate and identifiable elements is known as

A. differentiation
B. segmentationCorrect
C. penetration
D. skimming

Explanation

Market segmentation is the breaking down of a market into separate, identifiable elements based on characteristics of consumers.

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