JAMB Commerce 2015 Objective — Question 4

Question 4 of 50 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2015 Objective paper, with the correct answer and a full explanation.

The slogan, 'a wonderful world', used by a communication network is a form of

A. packaging
B. publicity
C. product differentiation
D. persuasive advertisingCorrect

Explanation

Slogans are meant to convince listeners or attract them to buy or use a product — this is persuasive advertising.

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