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JAMB Commerce 2017 Objective — Question 11

Question 11 of 40 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2017 Objective paper, with the correct answer and a full explanation.

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Public relations and advertising are similar in terms of

  • A. A. customer education
  • B. B. creating a favourable attitudeCorrect
  • C. C. the mode of operation
  • D. D. communicating product information

Explanation

Both public relations and advertising aim at creating a favourable attitude towards the organisation/product.

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