JAMB Commerce 2017 Objective — Question 22

Question 22 of 40 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2017 Objective paper, with the correct answer and a full explanation.

The main purpose of branding is to

A. A. create identity for a productCorrect
B. B. make a product look attractive
C. C. create product awareness
D. D. increase sales volume

Explanation

Branding is primarily aimed at creating a distinctive identity for a product, differentiating it from other products.

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