JAMB Commerce 2017 Objective — Question 31

Question 31 of 40 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2017 Objective paper, with the correct answer and a full explanation.

The breaking down of a market into separate and identifiable elements is known as

A. A. differentiation
B. B. segmentationCorrect
C. C. penetration
D. D. skimming

Explanation

Market segmentation is dividing a market into distinct groups of buyers with similar needs.

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