JAMB Commerce 2017 Objective — Question 34

Question 34 of 40 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2017 Objective paper, with the correct answer and a full explanation.

Which of the following advertising media appeals to only the literate in the society?

A. A. Radio advertising
B. B. Cinema advertising
C. C. Print advertisingCorrect
D. D. Television advertising

Explanation

Print media requires reading ability, so print advertising reaches primarily the literate segment of society.

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