JAMB Commerce 2017 Objective — Question 38
Question 38 of 40 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2017 Objective paper, with the correct answer and a full explanation.
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The sub-division of a market into homogenous subsets of consumers with relatively similar product needs is
- A. A. marketing concept
- B. B. marketing mix
- C. C. market segmentationCorrect
- D. D. market research
Explanation
Market segmentation divides a market into groups of consumers sharing similar interests/needs.
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