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JAMB Commerce 2018 Objective — Question 14

Question 14 of 40 from the Joint Admissions and Matriculation Board (JAMB) Commerce 2018 Objective paper, with the correct answer and a full explanation.

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One of the criteria for differentiating consumer markets from industrial ones is the

  • A. type of demandCorrect
  • B. type of supply
  • C. nature of services rendered
  • D. price of the goods

Explanation

The price of industrial goods is usually a very large amount, making it unreasonable for such goods to be for personal consumption — this is a distinguishing criterion of consumer vs industrial markets.

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